The Social Commerce Attribution Problem: IBM Says Twitter Referred 0% Of Black Friday Traffic

There?s a huge problem with social commerce attribution. Twitter and Facebook usually aren't the last click before an ecommerce buy, but that doesn't mean they didn't inspire or influence the purchase. Yet IBM's Black Friday report says Twitter delivered 0% of referral traffic and Facebook sent just 0.68%. To lure advertisers and ecommerce integrations, they have to show its not Google driving every sale.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/YoVIN5-XMPw/

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